I had been having a difficult time finding a collar that wasn’t too small and thin for my goldendoodle puppy. All the collars I had found before that were small enough for her were super thin, like a cat collar. This Native Pup collar was the perfect width and it easily adjustable to her perfect fit. I love all the color options!! I like the bright colors to stand out from her fur! This collar has also held up through multiple washes and the color has not faded at all! I will continue to get these as she grows!